modern user research for real innovation and change

Gather user data from the voiceless

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Dedicated to marginalised communities
Surveys, user interviews + many more
1000’s participants, paid fairly.

Do you work for any of these companies? Get in touch.

Meet your product research partner

Open Thought provides definitive user data from marginalised and underrepresented communities for world class product and innovation research.

SURVEYS

Access our database to survey users about their needs, problems and requirements.

USER INTERVIEWS

We’ll put you in touch with people to interview and learn from.

Product Testing

Test your product on our platform and get feedback from the voiceless.

research

Have a project in mind? Get in touch with our consultancy and we’ll work on a bespoke project with you.

Get in touch

“It’s so difficult to find reliable insights from users and communities you know you could help”

Bhavesh Mistry, Former Head of Design at Founders Factory

A vetted participant pool of marginalised and underrepresented communities

Participant

Fatima

Basic Details
female
black african
25 - 29 years old
greater london
living at home with parents
Participant

Claire

Basic Details
female
black african
25 - 29 years old
greater london
Participant

Iqbal

Basic Details
female
black african
25 - 29 years old
greater london
living at home with parents
Participant

Wojech

Basic Details
female
black african
25 - 29 years old
greater london
living at home with parents

Unparalleled user research and data

Conduct user research, polls, surveys, interviews and more with a specially vetted participant pool of marginalised and communities of underrepresented people

Get early access

Mobile-first, low-data surveys and panels

Easy to create, mobile first surveys that our users can easily access. We also will integrate with all relevant survey tech.

Get early access

We’ll find users for you to speak with

Using our network and database, we’ll find a group of relevant underepresented users for you to interview and gain real insights.

Get early access

Uncover insights on your product and feature

Turn data into actionable insights. Bring your customer into every decision.

Coming soon

Vetted, reliable data you can rely on

Open Thought ensure all of our participants are vetted and verified through our 3-step verification process. In order to have the biggest impact, we need to ensure the data is reliable.

Get early access
Vetted and verified user
Pakistani, LGBTQIA+, North England
Living at home with parents
Vetted and verified user
Black, Scotland, Married
Working Professional
Vetted and verified user
White, Single, University Educated
Long term unemployed, Parent
Vetted and verified user
Black, Heterosexual, London
Business Owner, Married
Vetted and verified user
White, Wales, School Educated
Apprentice, Single
Vetted and verified user
Black, South England
Public Sector, Parent
Vetted and verified user
Chinese, London
Working Professional
Vetted and verified user
Iranian, Midlands
Student, Disability

Simple pricing, perfect for innovation

We partner with the Living Wage Foundation, to ensure that our participants are paid fairly, and appropriately for their data. Use our calculator below to estimate how much you would spend per survey result.

Fee per survey result (£)
£
Survey length (min)
1 min
5min
7min
10min
30min+
Number of participants
0
10
20
30
40
50+
£
0
price inc. 25% Open Thought platform fee.
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Earn money, Gain rewards, Participate.

Join as a participant today, to start getting your voice heard. Earn real cash, gain rewards and have complete control of your data. Get started today in as easy as 3 minutes.

Join as a participant

Get fairly paid.
Directly to your PayPal.

Get paid fairly and appropriately for each survey you take. We’ll transfer the money directly to you through PayPal.

YOUR DATA.
YOUR CHOICES.

Access our database to survey users about their needs, problems and requirements.

EARN REWARDS, poINTS and more
WITH OUR PARTNERS

From money-off your phone and internet bills, to discounts at major retailers. You can use your points how you would like.

“I’m finally looking forward to my voice being heard in a meaningful way.”

Kishan Dhokia, Participant
Join as a participant

Start with a simple survey today

Get started with a simple poll or survey to see how valuable user insights from marginalised and underrepresented communities can be for your project.

SURVEYS

Start with a simple survey today.

Dedicated to marginalised communities
Surveys, user interviews + many more
1000’s participants, paid fairly.
Get early access

CONSULTANCY

We offer a bespoke service with deeper insights and analysis for larger clients and specific projects

Use our in-house expertise
Designers, researchers and more
Short projects (8 weeks)
To long term research studies
Contact us

FAQ.

Who are considered marginalised and underrepresented communities?

Marginalised and underrepresented communities include a diverse range of individuals: minority ethnic groups, LGBTQ+ community members, people with disabilities, refugees, and those facing financial challenges.

Why is user research important for these communities?

User research is foundational in comprehending the distinctive needs, lived experiences, and preferences of marginalised communities. Adapting products and services based on insights derived from this research is crucial for creating inclusive and effective solutions that resonate with a broader audience.

What types of projects have you worked on in the past?

At Open Thought, our team has years of experience in brand, product research and innovation. From healthcare to financial services, the team have successfully completed a diverse range of projects.

How can clients request your services?

Connecting with us is uncomplicated. Simply reach out info@joinopen.co, and we'll promptly arrange a consultation. This initial conversation lays the foundation for aligning our expertise with the unique objectives of your project.

What is your companies approach to accessibility and inclusivity in research methods?

At Open Thought, we embody accessibility and inclusivity in every facet of our work. Our research methodologies are designed to ensure inclusion for people with disabilities, utilising a diverse array of research methods. Each study embraces accessible practices and accommodates various abilities, promoting comprehensive participation and thoughtful feedback.

Are there any refunds if I don’t like the service?

Nope…

Just joking. We want to our customers to be confident of the value that we provide. If you’re unhappy at any point, talk to us and we’ll work with you to rectify it.

How can we get in touch?

Get in touch with us at info@joinopen.co

OpenThought provides definitive user data from marginalised and underrepresented communities for world class product and innovation research.

CONTACT US

info@joinopen.co

Open Thought Research Ltd
20-22 Wenlock Road
London, N1 7GU

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